Research, analysis and interactivity completed, Raise Your Sites devised keyword strategies for the web site as a whole, and also for each individual page. At this stage we also devised web page submission strategies for all the top search engines and internet directories.

The ultimate target of these plans was to gain high search engine and directory rankings for as many top search terms as possible, so that Schwarzkopf could outperform their rivals and define their site as a first choice for hair trends information.