analysis
project: schwarzkopf-essential-looks.com
Analysis of this search data with a view to keyword selection was the second key step in achieving
high ranking positions with search engines, and to delivering high volume
traffic. This was performed in the following manner:
- Analysis of keywords and key phrases for site and product relevance.
- Analysis of how many competing web pages used the same phrases
or words.
- Analysis of how well competing sites were ranking for important
keywords.
- Selection of those which can be improved by web page optimisation.
- Choice of additional search terms.
- Selection of definitive list of most effective search terms
to be used in the web site
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