The next stage of the website development was to consult with the client and website designer, to ensure all parties shared the same aims and to ensure their co-operation in the web page optimisation process:
Consulting with Schwarzkopf on keyword relevance, page titles, descriptions.
Consulting with gm-design to establish how text and headings would fit into their design plans.
Because we are internet business consultants, we realise the importance of the correct balance between optimising web pages, and retaining attractive design. This balance is essential for all forms of e-business and e-marketing websites. Fortunately, we had worked with gm-design before and they knew how to accommodate our text and image recommendations necessary for complete internet optimisation.