search engine optimisation (SEO)
Optimising web sites or individual pages will improve the chances of achieving high rankings with search engines. This optimisation process is carried out by generating the correct keyword densities and prominence in html codes, meta tags, alt tags and text on each page, so that it satisfies the criteria of the important engines.
search engine preferences
Each engine uses a different method to rank webpages: for example, some give emphasis to keyword relevance in the webpage text where others may have preference for metatags or hypertext links, and these criteria they use may change from time to time.
Our SEO experts treat each website as a fresh challenge and continually update the knowledge stored in our search engine databases, so that tagging can be changed where necessary...
This attention to detail makes the difference between long term success and failure.